ABS in partnership with the branding consultants CarringtonCrisp has produced the The Business of Branding survey 2007.
The survey builds on the success of the survey in 2005/6 and examines the impact and effectiveness of business school branding and marketing programmes, with research of attitudes among undergraduates, postgraduates, alumni, faculty and administrative employees.
The study provides business schools with detailed insights in to their own marketing, helping them to better understand perceptions of their school and enabling them to develop action plans to help reach their desired positioning.
Process
All preparatory work and analysis for the research was undertaken by CarringtonCrisp. Each participating school was asked to email potential respondents and encourage involvement (a standard email template wasbe provided). Last year, one school returned 800 almost respondents in that study.
Publication
A full report available now!
Costs
Please email marylou@carringtoncrisp.com or call 020 7221 4243
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Business of Branding Survey